American Muslims are trying to mainstream the word “jihad,” which literally means struggle, and reclaim it from Muslim extremists. The campaign features Muslims describing their personal struggles -- the meaning of jihad -- on bus ads, Twitter, Facebook and a dedicated website: myjihad.org. AFP reported.
"#MyJihad is to build friendships across the aisle," says one ad showing an African American man leaning on the shoulder of a Jewish friend.
"#MyJihad is to march on despite losing my son," says another ad, featuring a portrait of a mother with her three remaining children.
"#MyJihad is to not judge people by their cover," says a third, framed by two women in headscarves.
The campaign was sparked by a series of ads calling Muslims "savages" and urging people to "defeat jihad" that were plastered on buses and trains in New York, Chicago and San Francisco.
The anti-jihad terrorist campaign follows years of a worldwide monopoly on the term “jihad” by Muslim radicals, and it remains to be seen whether the US Muslim effort can overcome the well-organized and heavily financed anti-Jewish and anti-Israel jihad